Thank you for the emails asking for more blog posts.  I am also missing them! Preparing for the THE sale has just taken up so much of my time, and to do something you love requires complete dedication and time. My brain ( fit in home, renovations, family …  list is endless) just cannot manage the level of multi tasking required.

Let me share what’s keeping me so busy. Read about the ABAYA FLASH SALE invites here. Yes its this Saturday and yes prices are really that unbelievably low! I have been busy sorting out the stock that goes on sale. Here are some details on just a few of the abayas.


Many of my talented friends will be having “pop-up” displays on the day. Let me share a few with you.

Couture Cup Cakes, Macaroons and a few extra surprises from Le Petit Bon Bon.  These are indeed edible works of art!


The Sibella little girls clothing range by one of South Africa’s leading designers, Marianne Fassler. I absolutely adore this range. Read about my daughters’ Sibella eid outfit here. I can see many ladies getting their daughters sorted for Eid.


Ramadaan time always brings along the excitement of gifting. Taskeen prepares these special Ramadaan gifts with such attention to detail. She will certainly impress you.


Designer Essentials Homeware by Munira makes the most luxurious custom-made décor items. You will love her extravagant pillows and her window dressing techniques will add that panache to your home. I just love the suit-bags she makes; they come in extra lengths too, perfect for my Abayas. She makes them with matching shoe-bags too; you will certainly be travelling in style.


Pin Free scarves are all the rage. I have seen many around but in terms of quality and style the Ajmaan Range by Salma is the trendsetter! My favourite is the Ajmaan Cowl! Every Hijabi should have one in her cupboard.


Step aside Typo, Kiducate is in the house! Fahima of Kiducate has the most beautiful Islamic stationery.  I have a thing for note books, and these have such beautiful prints.  She also has the most innovative games for kids and all with an Islamic touch!


Arabic calligraphy is the new fad! Be it on scarves, or jewellery or even Abayas it’s the print everyone’s talking about. Shakira will be selling these beautiful clutch bags! I NEED one!


There are a few other displays like Art by Nazifa, and Tangle Teezers (heard the new range is funky) and also a book promotion of a Muslimahs journey on Haj.

The Tea Oasis will be set in opulent Baroque surroundings with decadent treats (my friends are really going all out) do come and feast! Drinks are all on me. (Indulge in the Hot Chocolate Station!) Yummy!

I am beyond excited to meet all of you. Please do come and introduce yourselves! Can’t wait! See you on Saturday Insha Sha Allah.